Building Neatly & Co’s Digital Home
When Neatly & Co. turns a walk-in closet into a couture showroom, the makeover is almost audible—you can hear the stress leaving the space. Our challenge was to bottle that feeling and pour it into pixels. The result is NeatlyCo.com, a site that behaves the way Neatly works: calm on the surface, meticulously engineered underneath.
Why Build a New Site at All?
Match the Premium Experience
Hand-stitched drawer liners and custom marble islands deserve a digital home just as refined. The previous site couldn’t convey the six-figure craftsmanship showcased in Neatly’s River Oaks projects.
Accelerate the Client Journey
Neatly’s audience—busy founders and philanthropists—has no time for clutter, digital or otherwise. A three-click path from landing page to consultation form became a non-negotiable KPI.
Future-Proof the Brand
With expansion into bespoke carpentry and move-management services, Neatly needed a modular CMS that scales without a developer on speed-dial.
Translating Tactile Luxury into UI
Whitespace as a Design Material
Open margins mimic the “after” photo of a decluttered room, triggering the same dopamine hit that clients feel when their pantry is color-blocked.
Editorial Hero Imagery
Full-bleed photographs of custom closets and laundry rooms let prospects see six-inch Hermes heels nested perfectly beside a Brown Safe before they read a word.
Serif Meets Sans
Pairing a high-contrast serif headline with modern body copy mirrors Neatly’s mantra of balancing history with innovation—think heirloom jewelry trays inside touch-latch cabinetry.
Micro-interactions, Macro Calm
Drawer GIFs that glide open on hover and CTA buttons that breathe outward by two pixels deliver tactile feedback without visual noise.
Early Results
+38 % consultation requests within eight weeks of launch, largely organic.
-22 % bounce rate on mobile after simplifying top-nav to five items.
New B2B vertical as boutique hotels used the Portfolio filter to vet Neatly for back-of-house redesigns.